If this is not reason enough to check out the Haute La Jolla Nights, remember that most of everything in this string of three nights is free. Yes, free, and this does not entail waiting in line for over an hour to get a sad piece of brown that they call “burger,” because this is La Jolla, the bougiest place on earth.

The nights of Jan. 24 to Jan. 26 have become a demonstration of the culture and lifestyle of native La Jollans. Live music from 20+ bands amp up the streets of the Village of La Jolla. Art galleries open their arms and doors and welcome guests to new collections. Past artists like renowned Graffitist Jesse James Reno have come out for a live demonstration of mural painting. Local shops decide to stay open past sunset and whip out their creativity in exhibits showcasing the owner’s talents. Adelaides has floral arrangement demonstrations, Geppetto’s host arts and crafts for those who cannot legally drink, and Warwick’s makes it’s very own “Beerimisu”. What is a Beerimisu? Heaven. Or sultry tiramisu infused with rich, dark craft brews.

Coinciding with the Farmers Insurance Open, the Haute La Jolla Nights come as the after party to a day out on the range and closes the golf tournament. Reflecting other towns’ events, the La Jolla Village Merchants Association created this annual event to make La Jolla one of those “nightlife hotspots.” Festivities begin at 4 p.m. and rage on until 9 p.m. Despite the current weather of what some Californians refer to as “cold” and despite the fact that this event is not exactly walking distance from campus, Haute La Jolla Nights is an iconic scene. The atmosphere becomes alive as people explore shop to exhibit to eatery and ambient music accents this journey. And who knows, maybe you can slip a glass of champagne to top off the night because there is nothing like staying classy in San Diego.