That gray area between friends and something more — that’s what Bella Kay’s “iloveitiloveitiloveit” sounds like. This song vocalizes the experience of falling back into old habits with that one person you can’t get out of your head. It encompasses making the wrong choice for what feels like the right person, over and over again — the one who teaches you that there’s a learning curve to love.

Kay is new to the indie-pop scene, having released her first single in August 2025, but she successfully conveys the conflicting emotions that come with relationships in her lyrics. “Iloveitiloveitiloveit” fits into the rising genre of girlhood expressed through bedroom pop. Similar to Gracie Abrams, Lizzy McAlpine, or Audrey Hobert, Kay is an artist for those of us who make messy life choices. Her song “iloveitiloveitiloveit” is intimate, opening on a strumming guitar that illustrates a heartfelt perspective on what it’s like to self-sabotage by loving the wrong person.

Though she has her whole career ahead of her, Kay has already managed to capture the romantic, gut-wrenching aspect of girlhood through honest lyrical expression. As Kay says, it’s “a bad idea, but a real good time.”

Listen to our Spring 2026 Jams playlist here!