UCSD EXPOSED!
The Guardian would like to extend a special offer to campus groups who might want to advertise in the campus newspaper but find the associated costs prohibitive.
The Guardian circulates 20,000 copies to all six campuses each week. Our distribution team reports Guardian are flying off the racks more than ever. Increased readership may be due to new marketing efforts, more full-color covers, or just improved editorial quality. Whatever the reason, we like it. And we want campus groups who might be strapped for cash to be able to ride the wave and get some exposure. You can announce events, meetings, give props, or recruit new members. All these messages can be yours; almost free!
Introducing, CRP, the COUPON RECEIPT PLAN.
Many Tritons consume goods and services all over San Diego, but the Guardian (and our client base) likes it when our coupons are used. So here’s the plan:
Get your members to save receipts whenever they use Guardian ads or coupons. These receipts will be assigned a corresponding dollar value ($4 as of this writing) that can be exchanged for advertising space.
THE CRP DEAL APPLIES TO GREEN CARD ADVERTISERS TOO!
Pretty simple, huh? Note: Although we can create your ad in a pinch, we prefer that you take care of the design and send us a PDF file.
By the way, if your members are not wild about Flame Broiler, Platinum Tan, or any of the other coupons found in each Monday and Thursday issue, we’ll take requests for new businesses! The idea here is to increase your interaction with our newspaper, save you some cash, while giving your group some much-needed visibility.
DETAILS YOU’LL APPRECIATE
The amount you spend on a coupon is irrelevant. Just keep your receipt and you will earn $4 toward the cost of any display ad up to a half page!
By the way, here is a sample price list of our ads so that you know approx how many coupon receipts you’ll need to earn a certain ad size.
4X3" = $24 (6 receipts)
1/8 PAGE, 4X5" = $80 (20 receipts)
QTR PAGE, 5X8" = $160 (40 receipts)
HALF PAGE, 8 X10" = $320 (a whole bunch of receipts)
It might seem like a lot of spending, however, depending on the consuming habits of your group, you can build toward a sizable ad quickly! Also, you can pay a little real money and use the receipt plan for the balance if you wish.
Yes, you can start saving receipts now, but please contact me asap so we can officially sign up your group.
Sign up today!
Mike Martinez- Advertising/Marketing Coordinator, UCSD Guardian Newspaper
Tel: 858.534-3467 Fax: 534-7691 – Email: mrmartinezATucsd.edu – www.ucsdguardian.org
