Ad Art Specs

    Ad Design

    The Guardian art department provides 45 min. of free graphic design time. For ads requiring lengthy design and scan time, an additional flat fee based on a rate of $40 per hour may be added, contingent on approval of client.

    DEADLINE for final ad copy to be designed by the Guardian is 12 Noon the prior Tuesday for a Monday issue, and 12 Noon the prior Friday for a Thursday issue.

    Please call 858-534-0468 to verify faxed or emailed corrections. The Guardian is not responsible for copy or design changes made by phone.

    Proofs

    Proofs of advertisements will be provided if all ad copy and art are received by the appropriate deadline. The Guardian is not responsible for LATE copy revision or new artwork from the advertiser. The advertiser is responsible for the full cost of the advertisement if the artwork is not revised due to late copy.

    Ready-to-Print Digital Files

    The deadline for digital ad files (camera-ready) is the prior Wednesday at 12 Noon for a Monday issue, and the prior Friday at 12 Noon for a Thursday issue.

    Digital Specs

    Digital ad files can be e-mailed to:[email protected]. The ideal formats for us are Adobe Acrobat PDF (Portable Document Format) and Illustrator CS (or lower) eps files with type fonts saved as OUTLINES.

    Color

    RGB color is not compatible. Please make sure spot colors are Pantone Matching System (PMS), uncoated and CMYK for 4-color process.

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