For everyone that hasn’t heard the news, Hollywood is just playing jokes on us now. “Snakes on a Plane,” an action film coming to theaters in late 2006, features Samuel L. Jackson, who signed on as soon as he heard the title. It was changed to a more focus-group friendly “Pacific Air Flight 121,” but Jackson made the studio change it back. He argued that from the title alone, you knew whether or not you wanted to see it. The premise is no more than the title and top billing: Snakes are released on a plane, and there’s no one but Samuel L. Jackson (and Kenan “Good Burger” Thompson) to stop them. Droves of Internet madmen, proving Jackson’s argument correct, have embraced the simple, unadulterated awesomeness of “Snakes on a Plane,” inspiring at least two T-shirts, a slang phrase (“snakes on a plane” is the new “shit happens”) and hundreds of promises to camp out for tickets come Whacking Day. If it’s good enough for Samuel L. to sign up based only on the title, it’s good enough for the rest of us. I’m just looking forward to the revelation of the terrorist’s evil plot to finally hear Samuel L. Jackson say, “We got mothafuckin’ snakes on this mothafuckin’ plane!”
Categories:
Best Hype More Than a Year in Advance: Snakes on a Plane
Mar 2, 2006
More to Discover