The lurid, magenta-green glow of Moondoggies’ neon sign and the heavy drone of the music that beats against its walls aren’t the only thing that attracts the young (and perhaps not-so-young) crowd that faithfully flocks the kickback town by the sea every weekend. Blame it on the cheap Thursday night drink specials at Pacific Beach Bar and Grill or the reckless 20-somethings who carry a thoughtless thirst for alcohol: PB’s energetic charm is a magnet for those seeking a distinctly beach town experience. As Thursday slowly turns into the new Friday, PB nightlife continues to attract San Diego’s youth, from the 21-year-old-to-be initiation to action-hungry college students who look to unwind after a midterm burn-out.

During the day, throw back a few at the beach — because you can, it being one of the few beaches that allows alcohol consumption on the shore. Enjoy a breezy ride on your bike or take advantage of the volleyball nets. Night or day, these photos hope to capture the pale sunshine, the mellow lights of the street and the attractive energy that is PB, proving its inviting versatility.