Study finds financial savvy among teens
Today’s teenagers, and especially ethnic minorities, call monetary savings a priority, according to a national study by FIND/SVP, a provider of business analysis and research.
When divided by race, the study found that of the 40 percent of participants between the ages of 14 and 18 that have a checking account, Hispanic teenagers rate considerably more likely to have a checking account than other ethnicities. Meanwhile, the report also found that Asian teenagers are the most likely to save their finances for future use.
Roughly 36 percent said that raising savings is a goal of education, with Asian teens ranking highest in prioritizing money for schooling, followed by Caucasians, blacks then Hispanics.
“Interestingly, teens across all races seem to consider the same issues when managing their money and all are thinking about their future now,” stated Elizabeth Rowe, a senior analyst for FIND/SVP, in a press release. “Teens seem to have embraced new technologies and typically research the details for family purchases, but money seems to be a different matter. Parents and other family members still wield that influence.”
To conduct its study, the firm surveyed 300 teenagers with questions, that included money-spending habits and financial services.
Brands not important to college students
When addressing college consumers, brand name recognition is not an extremely viable marketing tool, according to a new survey released by Anderson Analytics and BrandPort Insights, which are both research companies.
In the survey, which came from 1,000 returning American college students, no single brand was named as the “favorite” by more than 6 percent of respondents. Of the preferred brands, Nike placed first, with Coca Cola in second. Clothing brands Polo/Ralph Lauren and American Eagle both tied for third place in the study.
Students were also asked about advertisement recognition in the survey. While insurance company Geico ranked first in advertising, fast food chains Burger King and McDonald’s were met with distaste from those surveyed.
UCSD to host first mayoral debate
San Diego Councilwoman Donna Frye and former Police Chief Jerry Sanders will face off against each other and field audience questions in the first debate between the two mayoral hopefuls. The event, to be broadcast on UCSD-TV, will focus on city government reform, fair elections and effective governance among other topics, according to university spokesman Barry Jagoda.
Both candidates are expected to present plans for recovery for San Diego’s financial turmoil. The two-hour public forum will begin at 6 p.m. in Price Center Theatre on Sept. 30. Dean of Arts and Humanities Michael A. Bernstein will moderate the debate.
High definition video unveiled at UCSD
Scientists from across the world have united through the use of a pioneering technology: super-high-definition digital video, which can transmit images at about 4,000 horizontal pixels.
SHD images are about four times the resolution of most high-definition television formats and 24 times crisper than a regular TV signal. The 4,000-pixel broadcast there closed a gap between UCSD and Tokyo’s Keio University through 9,000 miles of gigabit Internet Protocol optical-fiber networks.
The broadcast was presented by Keio President Yuichiro Anzai and UCSD Chancellor Marye Anne Fox at iGrid 2005, a symposium addressing networking technology, earlier this week.
“Seeing such dramatic examples of networked 4K media for science, medicine, education, culture, art and entertainment inspires the imagination about what can be done with advanced visualization and communications technology,” Fox stated in a press release.
