‘Dream Job’ meets ‘Apprentice’ in new UCSD recruiting program

In an effort to boost fan support for UCSD sports, specifically the basketball program, UCSD Intercollegiate Athletics is creating a spin-off of NBC’s “The Apprentice” and ESPN’s “Dream Job” by holding its own UCSD Sports Dream Job and UCSD Sports Apprentice contests beginning on Jan. 6 and Jan. 14, respectively.

UCSD Sports Dream Job allows two finalists an opportunity to put their color-commentating skills and sports knowledge to the test during a live broadcast on Jan. 14, when the men’s and women’s basketball teams host Cal State Monterey Bay at RIMAC Arena. The application process includes a paper application, in-person interview, sports trivia quiz and on-camera auditions. ICA will select four applicants to announce the halftime promotions on Jan. 12 when both UCSD basketball teams play Cal State San Bernadino. It will then choose two of the four for the Jan. 14 live broadcasts. The deadline to apply is Jan. 6.

ICA is launching UCSD Sports Apprentice for the first time, with a goal of publicizing a men’s basketball program that has undergone many changes since last season, with the hiring of head coach Bill Carr. Carr and his staff have recruited new players for the program and are aiming to put UCSD men’s basketball on the map.

The contest asks those interested in marketing to creatively market and promote four UCSD men’s basketball home games. UCSD Sports Apprentice consists of four teams of up to four members each, including a team leader. Each team must create an innovative business plan to promote a basketball game and the team leader must present his or her team’s marketing strategy before a panel of local marketing and business professionals.