As part of its Got Bones? promotion, the California Milk Processor Board invites Californians to submit their x-rays and possibly have their bones featured in an upcoming Got Milk? ad.
The x-ray ads are part of the CMPB’s “”Strength Comes From Within”” campaign, which is designed to get adults to think about milk as a source of strength. The x-rays selected will be announced the last week of April, and the first x-ray ad will premier Feb. 5.
Californians 18 and older are eligible to participate, and must submit a personal x-ray of any size and body part before March 17. For more information, contact Molly Ireland at (310) 455-1160 or e-mail [email protected].
Communication dept. presents history of Fox
“”From the Fox Files,”” a lecture about the Fox network, will be presented by Alisa Perren on Feb. 5 from 12:30-2 p.m. in Room 201 of the Media Center/ Communication Building.
The presentation will explore the creation and development of the Fox network and its impact on 1980s and 1990s media. Perren will also discuss how Fox’s history was a function of specific regulatory, economic and industrial conditions, as well as how Fox both responded and contributed to broader institutional and aesthetic shifts in Hollywood.
A case study of “”The X-Files”” will also be provided to illustrate the changing value and continued re-negotiation of television programming within contemporary media conglomerates.
SONOR to perform on Feb. 12 at Mandeville
SONOR, UCSD’s resident faculty ensemble, will perform a program of live interactive electro-acoustic music on Feb. 12 at 8 p.m. in Mandeville Auditorium.
The program will open with Richard Maxfield’s 1962 “”Perspectives for La Monte Young”” for bow-stringed instruments and tape.
The program will also include “”HPSCHD,”” a landmark work by John Cage that features seven keyboardists and over 30 unique tape parts surrounding the audience.
Admission for the general public is $10 and $8 for students.
High schoolers to compete in Scripps’ Surf Bowl
Twenty teams from 14 local high schools will compete in Surf Bowl 2003, a one-day regional ocean science competition for the National Ocean Sciences Bowl, on Feb. 8 at the Scripps Institution of Oceanography.
The winning team will advance to the NOSB national finals hosted by the Birch Aquarium and SIO from April 25 to April 28 at UCSD.
The 20 teams will compete in a round-robin, double-elimination format to answer questions prepared by top national researchers and educators. Students will be tested on their marine science knowledge with questions about biology, chemistry, geography, navigation, physics and related history and literature.
Scripps graduate students, alumni and staff will participate in the competition as judges, time keepers and science advisors.
UC study says senior population on the rise
A report titled “”The Growth and Aging of California’s Population: Demographic and Fiscal Projections, Characteristics and Service Needs,”” which provides reasons to be optimistic about the lives of California seniors over the next 50 years, was prepared for state legislators by the California Policy Research Center, a UC program.
The report projects the demography, assistance needs and fiscal impact of California’s senior citizens, and also points out that while the ratio of seniors to working-age individuals is expected to double by 2050, there will be little impact on the state budget because the elderly as a group pay slightly more in taxes than they cost in benefits.
The report projects that population aging will have little effect on state expenditures relative to state income. Although health care costs are rising rapidly here as elsewhere, improving health of seniors and declining rates of nursing home utilization should help keep costs down.
The report can be found on http://www.ucnewswire.org/sciencetoday/.
