The commissioner of programming has the challenging job of organizing FallFest, WinterFest and Sun God in addition to overseeing Club Ritmo, TGIFs and the “”nooners”” held in the Price Center.
The Guardian endorses Gabe Grossman, who has programming experience and a realistic platform, as the most qualified candidate for the position. Currently a member of the A.S. programming and festivals committee, Grossman has gained an impressive and thorough knowledge of the inner workings of the programming office. In addition, he has not only the energy, but also the ambition to attract and promote better programming.
Grossman is looking into the feasibility of changing the alcohol policy at A.S. events to attract “”big name”” bands to the quarterly music festivals. This would also provide an additional source of revenue from alcohol sponsorships. Showing sensible concerns, he has also stated that he wants to collaborate with the administration to implement this plan. Although his plan’s feasibility is uncertain, it shows that Grossman is willing to expand into new areas in order to give students high-profile acts.
Achieving greater corporate sponsorships would be another of Grossman’s focuses. Expanding the current process of finding sponsorships, he has emphasized a more detailed and focused system by creating specialized groups aimed directly at soliciting specific types of sponsorships.
Another way Grossman wants to bring better bands is to team up with other universities and colleges to gain greater bargaining influence. This would allow famous bands to perform at events such as Sun God for a lower price. Grossman has clearly shown that he knows the event planning of not only A.S. programming, but also other universities. It is his familiarity with the realities of event management that sets him apart from the other candidates.
Student opinion is another of Grossman’s main concerns. He wants to establish a Web site that would allow for student input on band requests. He also emphasized the need to expand the diversity of acts to accommodate students’ tastes.
In addition, Grossman wants to increase the reputation of UCSD as a large promoter of entertainment events by increasing not only public awareness, but also by promoting events to the local media.
Though the other candidates also have well-planned ideas, they do not match the working experience and knowledge that Grossman has achieved. They also lack a realistic or specific approach to the implementation of their goals.
However, the Guardian commends and gives an honorable mention to independent candidate Jamal Dauda. Although just a freshman, Dauda shows not only fiery ambition, but also extensive knowledge in the areas of music promotion. No matter the results of this election, Dauda would be a welcome addition to the programming office.
With expertise in the area of programming, Grossman has shown that he can continue the path laid forth by this year’s programming committee, and therefore the Guardian endorses Grossman for commissioner of programming.
additional candidates:
Jamal Duada
Eric Hardeman
Rishi Shah
