Editorials

Print Advertising Rates

Sep 22, 2007

Are you:

A Local Business representing yourself?

A UCSD Campus Organization?

A Placement Agency ?

Local Rate: $11.00 per column inches

Local rates in PDF

Any company, local or otherwise, placing display ads on its own behalf with no agency intermediary pays the local rate.

LOCAL DISPLAY AD RATES

LOCAL 1X RATE
A	3" 1 col. x 3" or 3 col x. 1" (1.875" x 3" or 6"x 1")	$33
B	4" 1 col. x 4" or 2 col x. 2" (1.875" x 4" or 4"x 2")	$44
C	6" 2 col. x 3" (4" x 3")	$66
D	8" 2 col. x 4" (4" x4")	$88
E	10" 2 col x 5" or 2.5 col. x 4" (4" x 5", 5" x 4")	$110
F	12" 2 col x 6 " or 3 col. x 4" (4" x 6 ", 6 " x 4")	$132
G	15" 3 col. x 5 " (6" x 5")	$165
H	20" 2.5 col. x 8" or 4 col.x 5" (5" x 8 ", 8" x 5 ")	$220
I	21" 3 col. x 7 " (6" x 7 ")	$231
J	24" 3 col. x 8 " (10" x 8")	$264
K	30" 5 col. x 6 " (10" x 6")	$330
L	35" 5 col. x 7 " (10" x 7")	$385
M	40" 4 col. x 10 " or 5 col. x 8" or 2.5 col. x 16" (8" x 10", 10" x 8", 5" x 15.5")	$440
N	80" 5 col. x 16 " (10" x 15.5")	$880

ONE WEEK AD RESERVATION DEADLINE

For a MONDAY issue, the deadline to reserve ad space is the prior Monday at 4:00 p.m. For a THURSDAY issue, the deadline to reserve ad space is the prior Thursday at 4:00 p.m.

Local Frequency Discounts

Frequency discounts apply for clients who complete their ad schedule within a 10-week (consecutive) period.

5X = $10.75 per col. inch
10X = $10.00 per col. inch
15X = $9.50 per col. inch

Local Annual Contracts

Annual contracts are offered to clients who commit to a large quantity of "advertising column inches" for the entire school year. Example: A client who contracts to run one quarter-page ad (20") in every Monday issue of the 30 weeks the Guardian prints would earn the 600" contract rate.

Annual Contract Rates

300"= $9.25 per col. inch
600" = $9.00 per col. inch
900" = $8.75 per col. inch
1200"+ = $8.50 per col. inch

All contracts must be completed between September, 2008 and June, 2009. Failure to do so will result in the client being billed the current rate for advertising actually run. Cancellation of a contract must be made in writing and directed to the advertising manager.

Preferred Placement

Preferred placement can be guaranteed with an additional 25% of your ad cost. A typical preferred placement is a right hand, odd-numbered pages in the first half of the issue. Ads with paid placement will be placed in the following priority: those advertisers with placement contracts will be given first choice of placement. If more than one advertiser requests the same space, the largest ad will be given first choice.