National Agency Rate: $12.50 per column inches

Agency Rates in PDF

AGENCY DISPLAY AD RATES

AGENCY 1X RATE A 3" 1 col. x 3" or 3 col x. 1" (1.875" x 3" or 6"x 1") $37.50 B 4" 1 col. x 4" or 2 col x. 2" (1.875" x 4" or 4"x 2") $50 C 6" 2 col. x 3" (4" x 3") $75 D 8" 2 col. x 4" (4" x4") $100 E 10" 2 col x 5" or 2.5 col. x 4" (4" x 5", 5" x 4") $125 F 12" 2 col x 6 " or 3 col. x 4" (4" x 6 ", 6 " x 4") $150 G 15" 3 col. x 5 " (6" x 5") $187.50 H 20" 2.5 col. x 8" or 4 col.x 5" (5" x 8 ", 8" x 5 ") $250 I 21" 3 col. x 7 " (6" x 7 ") $263.50 J 24" 3 col. x 8 " (10" x 8") $300 K 30" 5 col. x 6 " (10" x 6") $375 L 35" 5 col. x 7 " (10" x 7") $437.50 M 40" 4 col. x 10 " or 5 col. x 8" or 2.5 col. x 16" (8" x 10", 10" x 8", 5" x 15.5") $500 N 80" 5 col. x 16 " (10" x 15.5") $1000

ONE WEEK AD RESERVATION DEADLINE

For a MONDAY issue, the deadline to reserve ad space is the prior Monday at 4:00 p.m. For a THURSDAY issue, the deadline to reserve ad space is the prior Thursday at 4:00 p.m.

Preferred Placement

Preferred placement can be guaranteed with an additional 25% of your ad cost. A typical preferred placement is a right hand, odd-numbered pages in the first half of the issue. Ads with paid placement will be placed in the following priority: those advertisers with placement contracts will be given first choice of placement. If more than one advertiser requests the same space, the largest ad will be given first choice.

Color

Spot color is available at $160 per color. Four-color process is offered for $395.

Mondays Only

Pre-Printed Inserts (per thousand)

1 piece (1-5 pages)
-2 to 5K $125
-5 to 7.5K $115
-7.5 to 10K $100

1 piece (6-15 pages)
-2 to 5K $130
-5 to 7.5K $120
-7.5 to 10K $110

1 piece (16-40 pages)
-2 to 5K $140
-5 to 7.5K $130
-7.5 to 10K $120

1 piece (41+ pages)
-2 to 5K $160
-5 to 7.5K $150
-7.5 to 10K $140

Subscriptions: $38 per quarter, $100 for academic year