National Agency Rate: $12.50 per column inches
Agency Rates in PDF
AGENCY DISPLAY AD RATES
3"
1 col. x 3" or 3 col x. 1"
(1.875" x 3" or 6"x 1")
4"
1 col. x 4" or 2 col x. 2"
(1.875" x 4" or 4"x 2")
6"
2 col. x 3" (4" x 3")
8"
2 col. x 4" (4" x4")
10"
2 col x 5" or 2.5 col. x 4"
(4" x 5", 5" x 4")
12"
2 col x 6 " or 3 col. x 4"
(4" x 6 ", 6 " x 4")
15"
3 col. x 5 " (6" x 5")
20"
2.5 col. x 8" or 4 col.x 5"
(5" x 8 ", 8" x 5 ")
21"
3 col. x 7 "
(6" x 7 ")
24"
3 col. x 8 "
(10" x 8")
K
30"
5 col. x 6 "
(10" x 6")
$375
L
35"
5 col. x 7 "
(10" x 7")
$437.50
M
40"
4 col. x 10 " or 5 col. x 8" or
2.5 col. x 16"
(8" x 10", 10" x 8", 5" x 15.5")
$500
N
80"
5 col. x 16 "
(10" x 15.5")
$1000
ONE WEEK AD RESERVATION DEADLINE
For a MONDAY issue, the deadline to reserve ad space is the prior Monday at 4:00 p.m. For a THURSDAY issue, the deadline to reserve ad space is the prior Thursday at 4:00 p.m.
Preferred Placement
Preferred placement can be guaranteed with an additional 25% of your ad cost. A typical preferred placement is a right hand, odd-numbered pages in the first half of the issue. Ads with paid placement will be placed in the following priority: those advertisers with placement contracts will be given first choice of placement. If more than one advertiser requests the same space, the largest ad will be given first choice.
Color
Spot color is available at $160 per color. Four-color process is offered for $395.
Mondays Only
Pre-Printed Inserts (per thousand)
1 piece (1-5 pages)
-2 to 5K $125
-5 to 7.5K $115
-7.5 to 10K $100
1 piece (6-15 pages)
-2 to 5K $130
-5 to 7.5K $120
-7.5 to 10K $110
1 piece (16-40 pages)
-2 to 5K $140
-5 to 7.5K $130
-7.5 to 10K $120
1 piece (41+ pages)
-2 to 5K $160
-5 to 7.5K $150
-7.5 to 10K $140
Subscriptions: $38 per quarter, $100 for academic year