Advertising to UC San Diego — A Diverse Marketplace

The UC San Diego Guardian serves a unique and diverse community of nearly 28,000 students — undergraduates, grad students, and scholars from Scripps Institution of Oceanography and the School of Medicine. In addition, 27,000 staff members report for work every day (UCSD is San Diego County’s third largest employer).

A Community Paper

Our students live in all the immediate areas of the La Jolla campus — in University City, Pacific Beach, Mira Mesa, Clairemont, and Del Mar. Many also live in Hillcrest and catch the free campus shuttle from the UCSD Medical Center on Dickinson St. Our staff and faculty live all over the county from Oceanside to the South Bay.

We publish 60 editions of the Guardian during the school year (September to June). Our 10,000 issues are distributed on Mondays and Thursdays to 80 campus locations and out to SIO, Hillcrest and Thornton Medical Centers, the UCSD Extension complex in Mission Valley, and the shops of La Jolla Village and University Towne Centers.

Marketing — The Guardian’s Bonus Plan

An advertising plan in The Guardian is not confined to the ink on the page. We support your message with bonus marketing. Our business office, advertising reps, graphic designers, web staff, and student marketing team are all about 100% customer support. Your print ad is enhanced by campus flyers posted every issue date on our advertising racks, and mentions in Guardian Ôhouse adsÕ that supplement your paid display ads. We add messages to scrolling on-campus shuttles, and our own media display rack in the campusÕ main food court.

Our fun-loving student Marketing/Promo team stages giveaways and events year-round, right on the campus. Their sole purpose is to highlight our advertisers, their products and services.

In our pages (print and web), your message reaches the diverse clientele that is UC San Diego. It encompasses six separate colleges, vital oceanography, engineering, business, and medical institutions, and hundreds of student and staff organizations, yet there is one entity that reaches across this broad spectrum — The UC San Diego Guardian newspaper. Join us!