MTV’s obsessed, MySpace kids can’t get enough — even Reebok wants a piece of the action. With only one album to her name — the aerobicized Pop-Up — French princesse Yelle has begun to carve her giant “Y” insignia into everything that moves and makes money: Armed with ’80s-rave outfits, Technicolor tunes and an infectious accent to boot, she is the new material girl for the hipster circle. Plus, her name screams marketable: YEL is an acronym for You Enjoy Life, embellished with the French feminine “elle” (watch your back, Madonna).

Before Yelle became an acid-wash fanatic, the shy, small-town girl went by Julie Budet. She grew up on the pop of her father, a famous musician in the Côtes d’Armor region, so when she met Beastie Boys-influenced producer GrandMarnier at a party, the two hit it off and cobbled together an album. Their vision? As Yelle told Format magazine: “Do what you want … just find good harmonies and rhythms and make people dance.”

This sensibility, along with producer TEPR’s rock backdrop, grounds her love for tecktonik — an experimental genre she adopted as personal obsession, describing it as “very gender bending. The guys wear very fitted clothing, and they like to make out with each other to piss off the girls. A bit gay, but not too over the top.” Watch any of Yelle’s music videos, and it’s easy to see the homo-show in full parade, brimming with outrageous Bowie-inspired outfits and winking rainbow lights that line up well with her brand of hip ’80s-esque psychedelia. One scene from “Ce Jeu” sees her posing in a candy-striped catsuit against a matching candy-cane background. Needless to say, it’s pretty trippy stuff.

Strung-out influences aside, Yelle’s noise consists of singsong rap, dirty French quips, sugar-coated synthesizers and body-bumping beats. Most tracks are typical dance-party fare, but a few possess major star power: “Ce Jeu” earns its spot as hit single with its Willy-Wonka electronica and melodic, hand-clap percussion, “85A” celebrates small breasts and “Mon Meilleur Ami” is an ode to sex toys. The lesbian-themed “Les Femmes” seduces us with slinky electro-buzzes, snap-clap drum beats and blushing vocals. Yelle’s appeal to the American Apparel crowd is clear: she is fresh-faced innocence, talking dirty in tight pants. No wonder we can’t seem to look away.

Yelle will perform live at Price Center Plaza on Nov. 3 at noon.