The Extreme Team College Games were on campus Thursday afternoon, showcasing amazing aerial and land stunts for extreme fans on campus. The ETC events featured a variety of alternative sports, including Speed Wall Climbing, Dyno-Lunging, Razor competitions and Adventure racing.
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The event was brought to the campus by General Motors and other sponsors as a way of bringing college students into the world of extreme sports.
“”The ETC Games create a unique opportunity to expose the youth market to a breadth of General Motors product through a fun, interactive and sporty platform,”” said Mike Colleran, manager of youth marketing for General Motors’ Western region.
The Speed Wall Climbing and Dyno-Lunging event produced great excitement, with a 30-foot by 50-foot wall as the obstacle of choice. The athletes who dared to challenge the behemoth raced up the wall with speed and agility that was impressive to watch.
The mountain biking competition utilized the beautiful UCSD and La Jolla beach terrain as a course. Cyclists approached speeds of up to 70 miles per hour.
Adventure racing was the highlight of the competition. Using the same course as the mountain bikers, stunt men did tricks on their bikes that wowed onlookers.
“”In only its second year, the Extreme Team College Games are gaining amazing momentum as an emerging collegiate tradition,”” said Campbell McLaren, president and creative director of ZILO, the company managing the games. “”The events capture and embody the fresh kind of participatory excitement and as a result, more and more colleges and students are getting involved.””
ZILO, a leader in multiplatform entertainment networks, created the ETC Games for fans across the nation and sponsored a tour that garnered high attendance in the spring and fall of 2000. The ETC Games will be held at major college campuses throughout the country and will continue touring through fall 2001.
If you missed the ETC Games and are interested in seeing what the hype is about, the tour will make its next stops in UC Irvine on May 31 and UC Santa Barbara on June 2.
These will be your last opportunities to see some real, live, in your face, extreme action. Keep it real and take it to the maximum, dude.
